Review Car

The BMW MINI People’s Contest

When BMW introduced the MINI, most young drivers went nuts about it. The compact and attractive MINI was a hit in the streets and drivers loved the fact that they could customize its look by ordering a different top – it made them feel unique. Many people did not know that it was a product of BMW, when they saw it on the streets; however, the tiny vehicle was full of power and many gadgets. Young drivers like gadgets, and although the MINI has captured the heart of older drivers as well, gadget design is kept in mind by BMW.  

BMW is launched a design competition for the MINI's interior features in the spring. People all around the world were encouraged to come out with innovative ideas for designing the Centre Rail in the new MINI – tools that are creative, useful, and great looking in design.  

The Centre Rail goes from the front to the back of the new Bmw MINI, and it is in between the seats. It is a platform with multifunctional uses, and this is where creative minds could become inspired. BMW had a few tools in mind such as travel item compartments, iPod-docking stations, and space for electronic devices, sunglass cases, and other fun and clever space tools. However, knowing what people would want in the new MINI is a great way for BMW to reach to actual fans of the MINI, but also to reach to new fans and potential buyers.  

The best designs were announced at the Paris Motor Show, and included some fun and innovative ideas. Some of these were a miniature fireplace, a miniature karaoke, a mini gamer, and many other ideas such as bookcases, flowers, food, entertainment ideas, and much more. There were more than 800 creative use of space ideas submitted.  

The MINI Countryman will continue to be one of the most favorite fun vehicles to drive, not only for young drivers, but also for drivers of all ages, as it keeps getting better and better.