Review Car

Ford Focus Ad Campaign

For the first time ever, Ford has plans to have a global marketing strategy for the 2012 Focus. According to those that work for the company, the Focus will be featured in fifty commercials that are going to air throughout the world, each commercial having a specific audience that it is catered to. But, what will Ford be putting into these commercials? They are basically highlighting the technology that the cars are utilizing, and for the price how it is hard to beat having something so high tech. 

But what exactly are these technological advanced features that the Ford Focus is boasting? There are many different features that the car has such as rain sensing windshield wipers, a rear view camera and even the ability to assist people with parallel parking are just a few of the advancements that the car maker is expanding on. Plus, it also helps that the 2012 Focus is set to get around forty miles per gallon. The ad agency handling the commercials, plans to debut the first commercial for the United States during the American Idol on March the first. While, the commercial will then slowly spread across the ocean to the other countries. 

However, this is not the only advertising that Ford has managed to do. They have already started a road rally race with the Ford Focus in which people can log into their social media accounts and see what is going on with the car and even follow the car throughout the race. Ford is stating that the Focus is going to be one of their hot seller's this year since it is such a compact car that is getting great gas mileage. With the luxury things that Ford has included, it is definitely going to be one of the cars that people look at when they go shopping for a new car and with the price being around $16,000 for the standard version, it is going to be within the budget for many people.