Review Car

Ford Has Great Year

Ford has announced that they expect the sales rate for December to be the same as it has been for the past few months, which means selling around 12 million vehicles annually. This is great news for the automotive sector, as well as those that believe that the economy is not improving. This signifies otherwise. 

However, many are wondering just what is driving the sales rate of Ford to be so high? Many speculate that it is their offering of small vehicles. However, Ford has announced that the average consumer is spending more on the vehicle that they are purchasing by buying those that are luxurious. For example, people are opting for leather seats over cloth, and basically wanting a car with all the bells and whistles. 

Ford has also said that this year marks one that has been very good to dealers and making profit. They state that this is due to the used car market. With the economy, not many people are buying brand new, which has put their used cars on a pedestal, and more people are purchasing these used vehicles that dealers are offering great deals and limited warranties on. Ford is doing so well that they are actually considering handing out employee bonuses to those employees who are going above and beyond other employees, this is something that Ford has not been doing for the past few years due to financial problems, which is great news for those working for Ford. 

Another contribution to the increase of sales is being given to the MyFord technology that is being installed on new Ford and Lincoln cars. This has allowed the company to compete more with Chevrolet who offers a similar service. However, given the age of MyFord they have experienced a few glitches with the technology, but they were quick to respond, which put them a step ahead in many people's books.