Review Car

GM is ‘Cool’ Again

General Motors has long since been known as one of the first automakers, and because of this ,many times they are given the reputation as being out of touch with what people are really wanting. However, there new plan of investing in start up projects that are meant to gather them the attention that is going to make them 'cool' is a new approach by GM to make sure that they are part of the 'it' crowd so to speak. 

For example the company is investing around $7.5 million into Sunlogics, which is a company that is working on bringing more use to solar panel and increasing the ways in which normal people can get their hands on this. In fact, they are using the plant that was once the place in which GM housed many of their parts. They are going to be investing this money over a certain period of time, which means that they are minimizing their risks with the investment. Which is something that many people feared they would do if they started to invest into something that was the next big flop.

The main idea that GM is trying to put out is that they are encouraging in outside thinking and taking risks. Which is something that the brand is not known for in the past, and could have been part of the reason that they did experience the bankruptcy and not a very loyal group following. However, GM is proving that you can teach an old dog new tricks, as they are starting to turn out more cars and trucks that are getting better fuel mileage and are something more of what people are wanting. For example, the Chevrolet Volt, a product of the GM family shows their innovation and how far they have come in the recent years. Yet, GM knows that they still have further to go with their innovation and they realize that they must set their sights high in order to achieve greatness.