Review Car

Kia Making Changes

Recently, Kia released the new Soul Hatchback which Kia hopes to appeal to a different audience with the introduction of this vehicle. And with the specifications of the vehicle, it is geared to a much younger crowd. For example, one of the neatest things about the vehicle is that the front speakers glow in time with the music, what teenager would not love this? In addition, the interior is something that is completely different, leaning towards an 80s feel that some people will love while others hate.

In addition to the Soul Hatchback, Kia has redesigned the Sportage. Once again in an attempt to attract more buyers and increase the number of types of people who drive Kia’s. The new Sportage is bigger with more cargo space, which means many of those who are dedicated SUV drivers are going to now be putting the Sportage as an option since it offers more room. They also improved the riding quality of the vehicle in which will make the vehicle appeal to many more people.

The newly redesigned Kia Optima is also a huge step forward for the car maker. The new model seems to appear more like a Hyndai Sonata, without the price tag, which will definitely attract more customers. In addition, the car is offering a newly designed front end equipped with LED lights above the headlights, which may help the car sell towards different age groups.

So what exactly is Kia trying to accomplish with the addition of the Hatchback and redesigning some of the brands best selling vehicles? They are trying to appeal to more groups of people, which is needed in order to compete with the other bigger brands who have a vehicle that will accommodate almost any person.

Have they succeeded? Yes and no. While the cars that are currently on the lineup will appear to a big audience, there is one audience in which they are not considering. What about those people who would rather drive a sporty car? The Optima is a mid size family car, the Sportage an SUV, and the hatchback is a car for those that want something that is fuel friendly and different. This leaves those looking for a sports car leading towards the many other brands out there that will offer what they need.

This has led Kia to decide that they will design a sportier car that will attract these buyers. However, no time line has been declared for the new addition. One thing is for sure, with the addition of a sport car, Kia will become a leading supplier for all groups.