Mazda Has New Way to Make Consumers Loyal
Mazda has a new plan in place that they hope is going to boost the loyalty that their consumers seem to lack after buying Mazda. This plan is a prepaid maintenance plan in which those that buy a new or used vehicle that is 2007 and newer, then they are going to get an option that allows people to buy a year of maintenance and up to five years of maintenance at the time that they buy their Mazda. Those close to Mazda state that they are hoping that this will encourage people to keep their Mazda's as well as come back to Mazda to buy a vehicle when they are ready to buy new.
Keeping consumers to the brand has been a problem for Mazda, as they only have an average of thirty-seven percent of consumers coming back to the brand once they are looking for new. This is a bit lower than the average standard that people are doing with other brands of forty-eight percent. Mazda is hoping that this new plan that they are implementing is going to increase the number of consumers that do come back to the brand. Will this work?
It is a plan that is very similar to what some dealerships out there offer, often referred to as the extended warranty and bumper to bumper coverage that people can purchase from one year up to five years. This plan is something that dealerships use in order to attract consumers to their lot. Thus, with that being said, this does seem like it is something that could work for the Mazda brand. However, they are going to have to make sure that they are offering prices that are going to be competitive in the market in order to really get consumers to be loyal to the auto brand. Which is something that they may also have to deal with and tweak in order to succeed.
