Review Car

Nissan Targets Parents with New Quest Minivan

Nissan is making a very smart marketing move with their new Quest minivan. They are targeting their demographic, moms and dads, and utilizing the many authors out there who blog about parenting tips and advice in order to promote the minivan. This is an ingenious move for Nissan since the majority of parents follow some type of parenting blog.

Nissan has invited these authors to come out and test drive the Nissan then blog about their experience with the minivan. Nissan is sure that they are going to get some positive reviews out of this venture, which the auto market needs since in recent years that have suffered a loss when it comes to minivan sales. In fact, last year the company got out of the minivan market in order to focus on designing a minivan that parents would want, hence the new Quest. 

The Nissan Quest has been completely redesigned and Nissan is saying that parents are going to love the new additions of the minivan. For example, they have included a conversation mirror that allows for the driver to still be able to see those children in the back even though their rearview mirror is still focused on the road behind them. This is one feature that parents are going to love because it is something that all parents do. They have also included a few features that those who travel a lot will love. The rear storage space is actually built into the floor so that when the third row of seats are in the down position, the storage space is not lost. Plus, they have also made the seats able to lay down effortlessly without having to be removed.

Nissan has really covered all of the bases on this project. They have even included an odor-neutralizing filter system in the van to remove those everyday odors from sports equipment that mom or dad haul around and those pets that go for the occasional ride with the family.