The Partnership of Fiat and Chrysler
When most people heard that Fiat was stacking a huge claim in Chrysler, they were a bit dubious as to whether this partnership would work. After all, other partnerships of this kind had been attempted by other American car companies in the past, only to have this blow up in their face. However, before everyone starts to plan for the worse, they need to take a detailed look at just what each company can offer one another. It is not Chrysler becoming reliant upon Fiat, the two are partners in what they have to offer, thus one is benefiting just as much as the other company.
When looking at what each company is bringing to the table, they are going to find that they really do cover their bases completely. So what does Fiat bring to the table? They are bringing their technology that they have in terms of valve air technology, their diesel technology know how, dual clutch transmission and their alternative fuels expertise. While Chrysler brings gas engines that are cost effective, their hybrid and electric technology, and their V6 technology that is much more efficient than what Fiat has come up with. Through the sharing of this information it is not uncalled for if the two brands start to reign on the market, if they can offer what the consumers are wanting at affordable prices.
Those that look at the offerings of Fiat and Chrysler are going to find that Chrysler is known for the bigger vehicles, while Fiat is known for their smaller vehicles, though both have tried to make it in the other market. In order to get the most out of their money, Fiat will be dealing with the compact and small cars, while Chrysler takes on the trucks, SUV's and the mid size cars for their lineup. Thus, each company is putting forth their best knowledge for what they do the best, and this is going to be what helps to make this partnership flourish.
So what changes can American's expect with Chrysler? They are going to see the showrooms and things along that nature change, which have already taken affect, and thus far people are pretty impressed with what they are seeing. Fiat is going to become more dominant in Chrysler stores, which gives people more choices, and who doesn't like to have more choices? Though, for many it could mean extra time between making a decision and buying thanks to the numerous choices.
So will this partnership be one that is going to last for the long haul? That is yet to be seen, but so far so good. Chrysler has been able to increase their earning and offer something that more consumers are wanting to have, which is the main goal. While Fiat is also seeing improvements along their line as well. The future is one that cannot be predicted, however, it would probably be safe to say that the two companies are not parting ways any time soon as they still have much to learn from one another in order to make sure that they stay in the race for the best on the market.
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