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Social Networking Not Helping Dealers

Anyone who has kept an eye on the marketing world has heard how the social media is the way to go for marketing a new service or product. However, with a new study shows that car salesman are not selling that many cars, despite the fact that people are thinking that social media is so great. In fact, of around 4,000 new and used car buyers, only three percent of them stated that something that they had seen on Facebook, Twitter, or MySpace had convinced them to buy this new vehicle. So what does this mean for those dealers that are using social media? 

It means that they may simply be wasting their time and money in investing into this kind of marketing. However, some people believe that social marketing will take off soon and those that are not in the game are going to be left behind. That could be why many dealers are feeling as though they must social media in order to get the job done. But, it is something that dealers should be putting a lot of money into right now? 

Most definitely not, the reason is that this type of marketing has worked for other industries, however, the auto industry does not seem to be one in which this approach is going to work with. With all the dealers having to maintain quota, it is much easier for those involved if they rely on the old marketing methods that have gotten them through in the past. 

Most people have been surprised to find that social networking and social media sites like YouTube are making up such a small percentage of sales in the auto industry. However, considering who these ads target, which are younger people, does it make sense to be advertising a luxury sedan to this age demographic? The marketing must meet the needs of the dealers, and thus far social networking is a big zero in the winning marketing book.